Shoebox New York®, the first multi-brand women’s luxury footwear franchise, officially unveiled its new store design yesterday at an event in Greenvale, NY. The guest list for the cocktail reception included an array of professionals from the fashion, retail and franchising industries. Shoebox New York is managed by NexCen Franchise Management, Inc., a subsidiary of NexCen Brands, Inc.
The Shoebox New York event debuted the new look of the brand’s retail environment, a design concept that is being franchised domestically and internationally. In attendance were Kenneth J. Hall, CEO of NexCen Brands; Chris Dull, president of NexCen Franchise Management; Richard Kirshenbaum, Founder & Partner, Shoebox New York and Principal of the largest licensee of the brand; store designer Sergio Mannino; shoe designer Arturo Chiang and representatives from the Camuto Group. NexCen collaborated with designer Sergio Mannino to transform the 50-year-old family-owned brand into a retail environment with the aesthetics and functionality appropriate for an internationally franchised concept. Read more.