Dunkin’ Donuts is working with a new house blend: It’s got a new president, chief marketer and operations manager. Nigel Travis, who has been transitioning into the president-CEO role, has also hired new heads of communication and human resources.
“It sounds to me like they’re looking for some fresh perspective and insights from the marketplace and not the just from the coffee and doughnut space,” said Technomic’s Darren Tristano. “After awhile, getting a fresh perspective on a pretty old brand can’t hurt.”
Mr. Travis, who previously ran Papa John’s, has brought in Paul Twohig as brand operations officer, and John Costello as chief marketer. Mr. Twohig was previously with Starbucks, and has recently settled a lawsuit resulting from his hire, and Mr. Costello has held top marketing positions at Sears, Home Depot and Yahoo. Read more.
