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More and more companies are creating iPhone applications as a way to reinforce branding and to gain new customers. Some companies are even seeing increased sales thanks to iPhone apps.One of those is the Pizza Hut app [iTunes link] for the iPhone and iPod touch, which has now generated more than $1 million in sales according to MobileMarketer. The US-only iPhone app was first introduced three months ago.
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RenovateKate on November 3rd, 2009 10:56 am
How did they make their money as a free app? Through advertisers?
Dane Carlson on November 3rd, 2009 1:08 pm
I think it drives sales.
RedHotFranchises on November 7th, 2009 6:13 am
The best way to stay naturally motivated is to find a niche that you have a Passion for then, Ask yourself what you really love about your business. Some of the work you love, some of it is just plain old work. Focus on what you enjoy. Appreciate what’s working, and when something don’t work, Do not fret! Observe it as feedback then Develop new strategies to make it work and create systems to make the hard work easier. Delegate the work you don’t enjoy. Get outside help. Do what you love and give the rest away.
RedHotFranchises on November 7th, 2009 6:17 am
Very well done!
I like how they’ve taken advantage of iPhone’s interface to customize toppings by dragging them and tilting them, as well as pinching the dough to select your size.
Nice to see companies creating fun and innovative applications with utility – it’s obviously paying off!
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