cashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads reports trendspotter Springwise.

Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few selected to be part of a large campaign, cashURwheels connects drivers directly with potential advertisers.

Drivers begin by creating an online account and then browsing the available opportunities. They can create a profile including photos along with information about their driving habits and commute patterns, and then bid on ad campaigns or request contact with advertisers directly.

Auctions for advertisers include a deadline, the number of vehicles required, and a reserve price, if any. Upon winning a bid, drivers and advertisers communicate to work out the details.

Ad campaigns are conducted via car wraps—large vinyl ads applied to cars on a temporary basis, similar in many ways to the sticky car art we’ve covered before—that transform them, temporarily, into four-wheeled promotions. Currently, participation for both drivers and advertisers on cashURwheels is free.

Now serving Australia, cashURwheels aims to expand globally soon.

Photo by cashURwheels.

Originally posted by Rich Whittle on November 3, 2009 in Ideas.

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