Wrap Your Car For Cash
cashURwheels is an Australian firm that serves as an online marketplace connecting drivers directly with companies interested in vehicle-based ads reports trendspotter Springwise.
Whereas carvertising agencies ask drivers to register their vehicles in the hopes of eventually being one of the few selected to be part of a large campaign, cashURwheels connects drivers directly with potential advertisers.
Drivers begin by creating an online account and then browsing the available opportunities. They can create a profile including photos along with information about their driving habits and commute patterns, and then bid on ad campaigns or request contact with advertisers directly.
Auctions for advertisers include a deadline, the number of vehicles required, and a reserve price, if any. Upon winning a bid, drivers and advertisers communicate to work out the details.
Ad campaigns are conducted via car wraps—large vinyl ads applied to cars on a temporary basis, similar in many ways to the sticky car art we’ve covered before—that transform them, temporarily, into four-wheeled promotions. Currently, participation for both drivers and advertisers on cashURwheels is free.
Now serving Australia, cashURwheels aims to expand globally soon.
Photo by cashURwheels.
Mitra on November 3rd, 2009 5:40 pm
Thanks for talking about us and helping us get the word out. Rightly said, the registration is free and barely takes a minute to open the quick account. I’d encourage the reader to log on and check it out.
Thanks again,
Cheers.
Mitra
Crystal Letters on November 4th, 2009 10:55 am
This is a great article, very informative, keep up the good work.
RedHotFranchises on November 7th, 2009 5:38 am
I think this is a great concept.
It really does set its sights on the latter
Thanks for sharing.
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