Linkedin: The Secret To Success
For all the continual media frenzy over Facebook and Twitter, the most remarkable social networking story of all may well be LinkedIn, the global social network for business professionals founded by serial Silicon Valley entrepreneur Reid Hoffman in December 2002 reports The Telegraph.
While the LinkedIn 50 million may pale in comparison with the Facebook 300 million army, its achievement is quite remarkable when one considers that there are only around 360 million white collar professional people in the entire world (at least according to the latest International Department of Labor numbers).
So over 10% of the world’s professionals are already on LinkedIn. And with the social network now signing up a new member every second of every hour of every day, it shouldn’t be too long before the other 90% of the world’s business professionals eventually wind up in the LinkedIn universe.
According to Kevin Eyres, the London based Managing Director of LinkedIn’s European operation, it’s all about professionals now “taking more responsibility for their own careers.”
In the current recession, he explained to me when we spoke on the telephone yesterday, everyone is “thinking like an entrepreneur.” Getting onto LinkedIn allows us to be “proactive” in building our own networks, finding new staff, rebuilding one’s career, “showcasing” skills and, above all perhaps, organizing one’s “reputation”.
Photo by LinkedIn.
Patrick OMalley on November 5th, 2009 6:37 am
LinkedIn tip – in my seminars, I tell people that their Professional Headline should be a marketing slogan, not their title. One reason is that the Professional Headline shows up along with their name in their LinkedIn answers, and gives them a unique opportunity to market themselves.
More at my blog at http://www.the-linkedin-speaker.com/blog/2009/05/07/linkedin-training-tip-professional-headline-should-be-a-marketing-phrase-not-your-job-title/
RedHotFranchises on November 5th, 2009 9:57 pm
I agree that Linkedin has to be part of the mix for a small business owner. I belong to a number of groups and they’re really good ways of picking up information and sharing with likeminded business owners.
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