New Premier Store Opens In Orlando

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Steve Dovale is an entrepreneur. He has owned several businesses including a cookie company, a construction firm and an outdoor screen enclosure and pool deck operation – each a franchise. So when he had the opportunity to purchase a furniture store from a friend last year, he naturally looked around for franchise options and found Premier Home Furnishings. He officially opened as a Premier franchisee this month.

“I’m a franchise person,” he says. “I like what it offers me as a business owner, including brand recognition, buying power and affiliations with other owners. Since I have explored different industries during my career, I appreciate the support as I gain knowledge of a new market and type of business. I also like how an effective franchisor will look for ways to stay cutting edge within their industry to keep a franchisee from getting stale and losing market share.”

Dovale got his.BS and MBA degrees from University of Central Florida where he played football. Upon graduating, he joined the United States Army and became an Airborne Ranger, earning the rank of Captain before retiring due to an injury in the line of duty.

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