In a surprise move that is leaving the retail world breathless and parents and kids jumping for joy, Santa announced he is merging his operations with Build-A-Bear Workshop®. On Sunday, Nov.1, Santa and his helpBEARS magically transformed Build-A-Bear Workshop stores across the world into Santa’s Workshop just for the holidays. From Los Angeles to New York, Montreal to Miami, new Santa’s Workshop signs now cover the popular retailer’s brand name marquee for the entire holiday season.
The new holiday look heralds a fun, new and interactive experience for Guests, who will be able to mingle with magical elves and become honorary elves themselves while making personalized gifts for friends and family. It also signals the beginning of the season of giving and giving back. With the help of its Guests, Build-A-Bear Workshop will donate 100,000 stuffed animals and toys to Toys for Tots through a two-month campaign:
* On Saturday and Sunday, Nov. 7 and 8, stores in the United States will serve as Toys for Tots donation drop-off locations. Guests are encouraged to bring in a new, unwrapped toy or make a furry friend to donate to a child in need this holiday season.