Franchisee Tries Out Fast Food With Flair

MaineToday.com:

Lester Cox of Raymond usually uses the drive-through when he goes to a fast-food restaurant, but on Friday he made an exception and walked into the new Burger King on Riverside Street.
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“Somebody was telling me that it was nice,” Cox said. “It’s pretty nice. I like the colors.”

The King would be proud.

Fast-food restaurants are a dime a dozen, but the new Burger King is, technically at least, in a class by itself.

It follows a new prototype design for Burger King franchises, with flat-screen TVs, high ceilings and a screen to separate the seating area from the kitchen and the line where customers order. It also offers a variety of seating – booths, chairs and tables, and a counter facing one of the TVs.

It’s the first of the new Burger Kings to be built from the ground up, said its owner, Larry Kohler. The only other one like it, he said, is a remodeled Burger King in Texas.

Kohler, who owns 27 Burger King franchises in New England, including two in Portland and one in South Portland, said he saw the prototype at a company show a year or so ago and decided to use it at the new location, a high-traffic site near Exit 48 of the Maine Turnpike.

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