Prairie Business Magazine:
HOW DOES THE TASTEFULLY SIMPLE DIRECT SALES BUSINESS MODEL WORK?
Our easy to prepare food products are sold by more than 28,000 independent Tastefully Simple consultants. They are selling primarily through home taste-testing parties nationwide. A client will invite friends and family into their home and the consultant will host the taste-testing party. These consultants may also hold fundraisers, participate in expos and have the opportunity to recruit others to begin their own Tastefully Simple business. Some of our top consultants have grown into leadership and have as many as 400 people on their team.
YOU’VE BEEN THERE FROM THE START WITH CO-FOUNDER AND CEO JILL BLASHACK STRAHAN. CAN YOU DESCRIBE THE COMPANY’S GROWTH?
With our rapid growth it has been exhilarating, rewarding and a lot of hard work. We have gone from 410 consultants in 1990 to over 28,000 today and from $4 million in sales to $114 million in sales. Our company grew incredibly fast, but we stayed true to the commitment of our core business model and have built a very solid team. We truly have an incredible group of talented people supporting us.
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Logo from Tastefully Simple