Turning Your Customers Into Fanatic Fans
Rieva Lesonsky at The Small Business Blog has an interesting look at how to turn customers into fanatic fans.
Every team needs fans. And every business needs them as well. Several years ago, Ken Blanchard of “One Minute Manager” fame wrote a book called Raving Fans, essentially a parable about how businesses can turn customers into fanatic fans through exemplary customer service. In short, customers become so happy with a business that they spread the word to friends and colleagues.
So how do you create fans? While I agree with Blanchard that excellent customer service will convert customers into fans, it’s only part of the equation. You can’t be passive and expect your happy customers to do all the work.
Viral marketing strategies work best when entrepreneurs make it easy for their customers to tell other people about their experiences. That means including a “tell-a-friend” or “share this” link in all your e-mail messages to customers.
Surprise is an underrated business tactic. Used correctly, it can keep your customers coming back because they’re not met by the same old, same old every time. In business, there’s generally a time for both surprise and consistency.
Appealing to customers can be tricky for many entrepreneurs. Teams win when they have a good mix of proven veteran players and young, eager, and hungry rookies. Entrepreneurs have to do the same. The key is to find the winning balance.
Photo by David Kozlowski.
danec on November 12th, 2009 10:10 am
Turning Your Customers Into Fanatic Fans http://bit.ly/1T9Fnt
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mayfrost65 on November 12th, 2009 3:41 pm
Turning Your Customers Into Fanatic Fans – Business Opportunities …: http://url4.eu/kDVM
This comment was originally posted on Twitter
nancyfrank36 on November 12th, 2009 3:41 pm
Turning Your Customers Into Fanatic Fans – Business Opportunities …: http://url4.eu/kDVP
This comment was originally posted on Twitter
alexis_flem on November 12th, 2009 3:41 pm
Turning Your Customers Into Fanatic Fans – Business Opportunities …: http://url4.eu/kDVS
This comment was originally posted on Twitter
jmmprettySMART on November 13th, 2009 7:15 am
Who doesn’t need a few fans?! RT @danec Turning Your Customers Into Fanatic Fans – Business Opportunities Weblog http://bit.ly/1T9Fnt
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RedHotFranchises on November 13th, 2009 10:51 am
Although you can earn a standard income by being the average entrepreneur, you can become a star by using the power of scalability to magnify your value that can reach millions of others, which is exactly the way Celebrity’s do it, instead of singing a song to satisfy one person, he creates an album and releases it to millions to scale his value tremendously therefore being greatly rewarded for a single work done!
That is how great entrepreneurs emerge in any industry.
dawngilcrest on November 15th, 2009 8:21 am
RT @danec Turning Your Customers Into Fanatic Fans – Business Opportunities Weblog http://bit.ly/1T9Fnt
This comment was originally posted on Twitter
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