Pizza Patrón Signs Multi-Year Extension At American Airlines Center

Pizza Marketing Quarterly:

The 95-unit Pizza Patrón announced today that it has signed a multi-year contract extension with the American Airlines Center (AAC) home of the NBA’s Dallas Mavericks and NHL’s Dallas Stars. The new deal cements the collaboration which began in 2008 and introduced the Pizza Patrón brand to new fans from around the country.

The extension makes Pizza Patrón the AAC’s exclusive pizza vendor through September 2015, with an option to extend the partnership at that time. The popular pizza chain recently unveiled its new Latin-themed concession environments to kick-off the 2009-2010 season at the arena.

“I am very pleased to know that we will be a fixture at this world-class venue for years to come,” said Andrew Gamm, brand director for Pizza Patrón. “We accomplished a lot during our first year, and we will continue to work hard to deliver the best possible food and service to each guest that visits the center.”

The American Airlines Center recently completed a number of major new upgrades for the Fall season, including the first and largest 1080 high-definition video replay system of any NBA or NHL facility in the U.S. Additionally, two new massive stadium-size video displays have been installed at both ends of the arena, and a new 360-degree LED display surrounds the interior of the arena bowl.

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