Competitor’s Failure Is An Opportunity

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Parker has relished the opportunity to introduce a large group of potential customers to his business. He is committed to seeing all Iatria customers with gift certificates even without any guarantee that they’ll come back.

News & Observer:

On the day Roi Parker heard the unexpected news that the Iatria Day Spa chain was closing, he saw an opportunity to do good and possibly benefit his business as well.

Parker started spreading the word that his Raleigh salon would honor Iatria’s outstanding gift certificates at full face value.
He had no idea that he was committing to giving away as much as $300,000 in services.

“We don’t sell many gift certificates,” said Parker, whose R.O.I. Salon is on Oberlin Road in Raleigh. “I wanted to make things right… People are asking, ‘What are you thinking?'”

Parker was thinking like a survivor. Read full story.

Photo: Ted Richardson.

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