The fashionista dream is alive and kicking. But it’s no longer strictly elitist! With the US and Europe still grappling with recession, global luxury apparel retailers are eyeing markets like India, which has put itself firmly on the path of recovery.
Reworking their business model by focusing on affordable luxury, international majors are in talks with Indian players to target aspirational but value-conscious consumers.
While retail chain major Shoppers Stop is all set to launch Playboy brand of unisex wear, textile conglomerate S Kumars group is bringing in three international brands by the end of this fiscal. Read more.