Franchising The Choice Of More And More Biz People

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VietNamNet Bridge:

In previous years, people heard about the appearance of foreign brand names in Vietnam under the mode of franchising, such as Jollibee, KFC, Parkson supermarket system, Hard Rock Café, or The Body Shop. In recent years, they have realized that many Vietnamese famous brand names, like Trung Nguyen Café, Pho 24 and Kinh Do Bakery have also franchised to foreign countries.

To date, most franchise contracts have been carried out in the fields of fast food, restaurants, fashion, training, real estate and retailing.

According to Pham Dinh Thuong, a senior official of the Ministry of Industry and Trade, in the first 11 months of the year, his ministry received application for business registration under the mode of franchising from 39 foreign brand names. These were mostly from developed countries like the UK, the US, Canada, Switzerland, Italia and Australia.

Also during that time, the ministry has certified registration for three Vietnamese brand names to franchise to foreign partners, including Fashion T&T (Duc Trieu private company), Pho 24 (noodle soup) (Pho Hai Muoi Bon Company) and Café Bobby Brewers (Vu Giang Company). Continue reading this post.

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