Halle Berry Turns Entrepreneur

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December 1, 2009 by Rich Whittle | 7 Comments

When the world’s largest fragrance company showed Halle Berry a prototype bottle for her debut perfume, Berry said no. The simple rectangular design failed to convey her personality., reports Forbes.

She suggested an imprint of waves on the back of the bottle–to express a connection to nature–and added rugged copper-colored rings–which resembled a bangle she was wearing at the time–to the bottle’s neck.

Berry’s first fragrance, Halle, debuted in March 2009 after two years of development–just as the economy was tanking. On March 9, the Dow tumbled to 6,547.05, marking its lowest point in more than a decade. Berry had her doubts about the timing, wondering if “now is not the time to be asking consumers … [to] buy something else.”

In fact, the sudden success of Halle by Halle Berry was seen as an anomaly in the challenged beauty market: In the first half of 2009, while fragrance sales fell by 8.7%, Halle by Halle Berry debuted as the best-selling fragrance at stores including Target , CVS, Walgreen and Kohl’s.

Halle bashfully demures when asked about her greater ambitions, but she understands that the key to her success lies in the ability to sell authenticity. “As long as I stay true to it and I’m always honest … then I think, in the long run, that just helps to validate my brand.”

Photo by arizonafoothillsmagazine.com.

In Celebrities, Cosmetics, Startup | 7 Comments

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Noel Wiggins on December 2nd, 2009 6:42 am

You go girl.

personally I think you could put her name on anything and it would sell.

Here integrity and insistence on being true and honest proves she’s not just a pretty face.

And even in a down economy people still want to splurge from time to time, and why not be a fragrance designed by Halle Berry

–

Thanks and Regards

Noel for Nopun.com
a graphic design studio
danec on December 1st, 2009 12:13 pm

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Rouzeh on December 2nd, 2009 5:29 am

Halle Berry turns entrepreneur ;) http://www.business-opportunities.biz/2009/12/01/halle-berry-turns-entrepreneur/?

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