Each year, as part of the Leadership & Development Conference, Franchise Update offers franchisor attendees the opportunity to have their sales operation mystery shopped. Our mystery shoppers pose as qualified prospects, phoning in to the franchise sales department, and submitting applications online. The results are presented at the conference in September, and made available in the Annual Franchise Development Report. Here’s what we found.
Telephone mystery shopping
So, when qualified prospects call your sales department, they’re immediately connected to a live sales rep, right? In your dreams. In the real world, calling in to the 116 franchisors who asked us to mystery shop them, our callers reached a live person just 16 percent of the time. That’s down from last year’s semi-dismal 23 percent. More than 8 of every 10 calls resulted in messages left on voicemail or with a receptionist.
Okay, so when did those messages get returned? In a few hours, right? Or at least that same day. No? Next day then, before the prospect called another brand. Nope, not that either. Almost half (48 percent) never called back the qualified telephone prospect. “That’s amazing, especially today,” said Olson. “Applause to the 52 percent who did respond,” he said. These were qualified call-ins, he added, posing as interested buyers with the required funds and in the right geographic area. Read full article.
e² Young Engineers
Build Your Tomorrow. Today! CLICK HERE TO VISIT OUR WEBSITE Background: We are e² Young Engineers Young Engineers enrichment programs combine education + entertainment = edutainment. We created a variety of different programs that can be used to teach science, technology, engineering, math (STEM). Children joining our educational community can learn and enjoy arithmetic, physics, […]
Business owners don’t have the time or know-how to manage their own social media campaigns, yet they know they need to. Start your own business managing social media for local businesses – we provide the website & all the training you will need. Do you enjoy Facebook & Twitter? Why not make a hefty residual […]
Commercial Capital Training
Welcome to Commercial Capital Training Group Own Your Own Finance Business By Completing Our Comprehensive Commercial Loan Broker Training Program Commercial Capital Training Group, LLC 90 State St. Suite #1500 Albany, NY 12207 Commercial Capital Training Group has developed a one-of-a-kind commercial loan broker training program that allows you to own a commercial finance company. With […]