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Realities Of Social Media
photo credit: lotopspin
You don’t get to opt out. Businesses that think they can ignore all this “Twitter stupidity” tend to get painfully rude awakenings. The conversation will happen with or without you. You definitely don’t need to respond to every chuckle head with a Facebook account (and you shouldn’t), but you need to keep your ear to the ground, and you need a clue.
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