According to a story in Entrepreneur, Damian Cox spent most of his adult life working in hospitality and in his financial planning practice.
It wasn't until a local distributor showed him an innovative new product that he started thinking about switching gears. The product, a small cube that helps conserve water in public restrooms, was the key to Cox's new business goal: to do something sustainable for the environment.
"As part of a capitalist system for years," says Cox, 46, "I didn't feel good about what I was doing." So Cox sold his practice in 2005 and signed on to become the Americas distributor for the product he renamed the Ecoblue Cube, a nontoxic and biodegradable cube that reduces water usage in public urinals by 99 percent.
The company primarily distributes the cube in the U.S., and Cox plans to develop a network and client base of distributors throughout North and South America. With 2008 sales of about $200,000, Cox continues to focus on marketing the idea of conserving water and energy, a huge priority in his own life.
"[It's] great to be able to introduce a product and get people excited," says Cox. "I think the work I'm doing now is so much more important."
Photo by Ecoblue.