Baskin-Robbins, America’s favorite ice cream shop, is rapidly expanding its national footprint with today’s announcement that Houston will have at least seven new stores opening. Three new franchisees recently joined Baskin-Robbins and have committed to developing the seven stores in Northwest Houston, as well as Katy and Humble, Texas. In addition to these stores, Baskin-Robbins plans continued growth in the region in 2010. Approximately 40 additional stores could be supported throughout Houston and the surrounding area, and would be scheduled to open over the next several years.
In order to share information about expansion opportunities in Houston, Baskin-Robbins is hosting a brand introduction seminar on December 11th at the J.W. Marriott Hotel at 5150 Westheimer Road from 10 a.m. to 12 p.m. Included in the discussion will be the brand’s new store designs, market growth, new logo, marketing, training and site selection, among other topics. To register for the event and learn more, please contact Scott Mellon at 254.235.5855 254.235.5855 or [email protected].