Canon To Set Up Outlets In Six Cities

Business Standard:

Digital imaging company Canon India today said it would set up six outlets in various cities in the country over the next few months.

These outlets named ‘Prozone’ will display our 160 products under one roof and would be set up on the franchisee model in Delhi, Mumbai, Chennai, Kolkata, Bangalore and Hyderabad during the next few months, Canon India Senior Vice-President Alok Bharadwaj told PTI.

Stating that the company was witnessing tremendous growth in Tier-II cities on sales of its flagship model ‘digital single lens reflector (DSLR)’ cameras, he said the company had only three exclusive outlets so far– in Bangalore, Gurgaon and Mumbai.
He said they were getting a huge response particularly in the mid-end DSLR cameras.

The lower-end Canon cameras range between Rs 26,000 to Rs 50,000, while the mid-end between Rs 50,000 to Rs 1.50 lakh and the high-end cameras were priced above Rs 1.50 lakh.

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