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A Monument To Marshmallow
Just Born, maker of the chick- and bunny-shaped marshmallow Easter treats called Peeps, is officially opening its first store devoted to well-known products, reports USA Today.
The shop, at the National Harbor development near Washington, D.C., sells 850 Peeps products, including plush toys, clothing, china and a hand-blown glass Peep.
“Our fans have asked us for years, ‘What about a store?”‘ says Kathy Bassininski, who oversaw creation of Peeps & Company stores for Just Born, based in Bethlehem, Pa.
The store is a monument to the marshmallow creations, with ultra yellow awnings, chick-shaped door handles and 3-D chick tilework behind the register. There are chick-shaped mousepads ($4.90), sweatshirts that say “DC Peeps” ($59.90), a 42-inch-tall plush Peep for $250 and the china, from 130-year-old tableware maker Lenox, for $50 to $100 per piece. The one-of-a-kind Peeps artwork on the walls is also for sale.
Photo by Associate Press.
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Angela Shupe on December 14th, 2009 3:41 am
I am one of those peeps fans. During after easter sales one year I managed to buy a rubber peep (instead of a duck) for my daughter to play with in the tub. I don’t know what it is about them, but they’re just so darn cool. I really like the car in the picture above, although I don’t think I’d ever drive something that looked like that. :-)
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