Simple games based on Adobe’s Flash technology have multiplied like weeds in recent years, with an estimated 100,000 of them available on the web, mostly for free.
But a significant number of Flash game developers have moved from amateurs to pros; a survey shows that one in five Flash developers make more than $1,000 a month, according to a story in VentureBeat.
About 16 percent of those surveyed make more than $1,000 a month (the survey included 1,104 developers and publishers). The top 1 percent make more than $25,000 a month, according to the survey by Mochi Media.
That means that Flash games are becoming more than a hobbyist market, according to the San Francisco-based company, whose mission is to help Flash developers monetize their games through ads and virtual goods sales.
The numbers of developers making money is a higher percentage than other fields such as blogging or music. The company’s first Flash Games Market Survey is the first comprehensive study of the demographics behind Flash developers.
About a third of Flash developers say they monetize their games in four different ways, including running ads or enabling micro-transactions so that players can buy virtual goods, such as extra weapons or decorative clothing.
About 58 percent use ads wrapped around games; 43 percent use sponsors, and 25 percent get revenue from licensing, ads on web sites and creating custom games for brands.
The industry is relatively young. About two-thirds of developers said they started making games within the last two years, and 75 percent of game publishers started their web site game portals within the last two years, said Ada Chen, product marketing manager at Mochi Media.
Photo by Miniclip.com.
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