The only thing better than texting is texting for free stuff. 7-Eleven Inc. is testing that theory with a mobile marketing campaign in San Diego. The test runs through Dec. 31, 2009, with approximately 200 7-Eleven stores participating.
During this time, local residents can send an SMS (Short Message Service) text with the word “FAST” (in Spanish, “RAPIDO”) to “72579.” In response, they will receive a message informing them which of 7-Eleven®’s best-selling beverages they have won. Four of the convenience retailer’s most popular drinks are featured in the test – a free Slurpee® frozen carbonated beverage, Big Gulp® fountain drink, fresh-brewed hot coffee and the latest proprietary drink, Iced Coffee. The promotion is limited to one free beverage per day at participating 7-Eleven stores.
For millions of Americans under the age of 34, texting has become a preferred method of mobile communication, in some instances replacing phone calls. More.