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Store Helps Keep Moms-To-Be & Kids Fashionable
In 2007, Heather Roman and Noelle Moreno opened Chulamama, a designer maternity clothing store in Salem. Roman and Moreno, both mothers of two, felt there was very little for the pregnant, fashionable woman who didn’t live in a big city.
So they sold Juicy Couture maternity jeans ($188) and lacy nursing bras ($36.98), with the business belief that if moms looked good, moms would feel good, and that is good for the baby. The store was a success and later expanded to include children’s clothing and baby gear. Last month, they opened a second location at 85 Andover St. in Danvers.
How did the two of you come up with the idea of Chulamama?
We met at a play group with our oldest children. We are both into fashion and style and spoke about how there are no options for maternity. There was no place to buy (designer maternity clothes) outside of New York City, and there are all of these moms north of Boston who want to feel like themselves and dress like themselves.
Why do you think fashion is important for pregnant women?
It’s important for every woman to feel good about themselves. Being a healthy mom is the best thing you can do for your baby.
Logo from Chulamama
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Jaclyn on December 18th, 2009 12:58 pm
Moms can always have all the help that they can get especially when it comes to finding maternity clothes that don’t make them look like they were born in the 1800′s as well as new gear for their baby to come.
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