According to the SmallBizTechnology blog there are hundreds of “specialist” programs, setup by vendors that, to help you get the most out of technology products and services. Cisco certified network consultants, Symantec security specialists are gurus in security and I could go on.
Email marketing is such an important part of marketing to customers and Campaigner, Constant Contact, Vertical Response, Mail Chimp and other providers all have specialists to help you get the most out of their services.
Maybe you can’t find a “certified” specialists for the product you have. I’m sure having a look at Elance you’ll find the specialist you need.
Paying $50 a month per employee or thousands of dollars at one time, is fine if you are properly investing in technology services.
However, to get even more out of your investment you might have to pay an expert to help you learn how to use the product better or integrate it into your business operations, beyond how it comes out of the box.
Photo by antimoon.com.