Javalution Coffee Company, a fully vertical coffee roasting and distribution company, owner of the multi-level marketing brand, JavaFit, and the retail brand, Cafe La Rica, as well as the category creator of functional gourmet coffee proudly announces that its roasting operation is now Fair Trade Certified. CLR Roasters, a wholly owned subsidiary of Javalution Coffee Company, received its Fair Trade Certification from TransFair USA. CLR Roasters also met the strict standards to become a Certified Organic roaster on 9/29/2009. Dave Briskie, CEO, said, “We are proud to participate in a program that insures that farmers and growers are treated fairly and will improve the quality of life for their families and their local communities.” Javalution Coffee Company strongly believes that consumer demand for fair trade certified products is rising and the company is poised to capitalize on this growing segment of the coffee market. CLR Roasters will be producing several fair trade organic coffees beginning early in the year. JavaFit, the brand Javalution Coffee Company sells via network marketing, has introduced four items that will be Fair Trade Organic and will be offering its first Fair Trade Organic Fortified coffee very soon. “Many of our Private Label and retail customers have been requesting us to produce Fair Trade Coffees,” said Ernesto Aguila, President of the roasting division. He also stated, “This certification should provide us a nice growth platform going into 2010.”
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