Business Opportunities Weblog

Mom Takes Passion For Cookies Into The Business World

By on January 6, 2010 in Ideas

The Taunton Gazette:

In the fall of 1979, current Thornberry Road resident and professed cookie-lover Deb McWade was in a cookie crisis.

Back then, McWade’s humble abode was situated in New York City — her husband was taking graduate courses at New York University — and her kitchen was, one might say, minimalist.

“We lived in this tiny little below ground Laverne-and-Shirley-type one-room below apartment, with the bars on the windows,” she remembered. “All we had was a toaster oven, a hot plate and a tiny refrigerator.

“I was dying to bake, and I needed a chocolate chip cookie,” she continued, pausing a moment to take a fresh batch of cookies from her present-day oven of a grander scale.

“So we baked them two at a time in the toaster oven.”

Making a respectable batch took hours.

Three decades later, customers of “Deb’s Cookies” — the business McWade started in March — are finding why she went through all that trouble.

“That was the same recipe I use now, and they still came out great,” said McWade.

Photo by Denise Cross

food mompreneur

Angela Shupe has added 5,783 posts to Business Opportunities Weblog.

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  • http://sphinxx.com.au/ Jen

    I am not surprised to see mompreneurs put up their own businesses and gain independence. Working moms are assertive and have great insights into marketing gaps. I hope to see more mompreneurs rise and become the future leaders of our businesses and communities. Cheers to all the moms for giving it a go!

  • http://redhotfranchises.com RedHotFranchises

    According to a report published by Packaged Facts, sales in the US cookie industry are up 10% over the last five years, bringing the total amount spent on cookies up to about US$6.2bn and the sales are continuing to soar, along with many other Food Franchises.
    This mom’s passion is in good alignment with the industry trends.
    Check out some more of these sizzling Food Franchise opportunities at:
    http://www.redhotfranchises.com/franchises/Food_and_Restaurants

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