It’s possible to profit from anything. Even freak weather.
With the New Orleans area experiencing its lowest temperatures in 14 years, local businesses have benefitted from people’s efforts to stay warm, beat cabin fever or a potentially burdensome heating bill.
Because it’s been so long since New Orleans has had a real winter, many people just don’t have the warm clothes that they used to. Retailers say that the hard freeze has brought shivering customers to their doors, helping them to clear out the last of their winter inventory during the normally slow month of January.