Business Opportunities Weblog

Jazz Up Your Email Newsletters

By on January 19, 2010 in Ideas

Do you send email newsletters to your customers and prospects? Smashing Magazine has some great tips for designing and sending your email newsletters.

  1. Respect your reader. Don’t waste their time or attention.
  2. Ask nicely first.
  3. Focus on relevance.
  4. Design with a goal in mind, so that you’ll know if it worked.
  5. Make unsubscribing easy.
  6. Code like it’s 1999 (literally) and use inline CSS.
  7. Always include a plain text version.
  8. Don’t assume that images will be viewed.
  9. Follow the law.
  10. Test everything before sending, because you can’t take it back.

In their article they expand on each of the points and provide a bunch of very good looking examples of newsletters to inspire you.

If you don’t have a newsletter and even don’t know where to even begin, be sure to check out Aweber. I use them for my newsletter and they make email marketing easy.

email marketing

Business Opportunities Weblog editor and publisher Dane Carlson lives in the Sierra Nevada mountains of California, just 15 miles from Yosemite National Park. He accidentally became a professional blogger in 2001. He has added 12,203 posts to the site.

Another Idea: How to Start a Email Processing Business

  • http://redhotfranchises.com RedHotFranchises

    Great information! Thanks for sharing, Aweber is definitely the easiest way to get into Email marketing and http://htmlemailgallery.com also has some professional templates that can be useful.

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