The head of Snap Printing has revealed its strategy to attract younger people to print franchising as it aims to become the “ad agency for small business”.
Chief executive Grant Vernon (pictured) also told ProPrint that the group’s success in winning corporate print contracts had “undeniably won work away from large commercial printers”.
He claimed that the group’s new model will “appeal to Generation Y”.
“Many of the people in that age bracket want to own a franchise but can’t afford to invest a quarter of a million dollars to start one up,” he said. Carry on reading.