In response to the Haitian relief effort, Starbucks committed support and funding to the growing international relief effort. Participating Starbucks stores in the U.S. and Canada will enable customers to make monetary donations at store registers, with no purchase necessary, to benefit the American and Canadian Red Cross organizations for a limited time. The Starbucks Foundation will also donate $1 million (U.S.) from The Starbucks Foundation to the American Red Cross efforts to help Haiti.
“We are devastated by the recent loss of life caused by the earthquake in Haiti,” says Howard Schultz, chairman and CEO of Starbucks Coffee Company. “We feel a tremendous sense of urgency to respond to the humanitarian crisis.”
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