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Best Way To Market My New Niche Biz?
Pattie Simone over at Entrepreneur magazine has a great answer to this marketing question.
Successful campaigns in any platform come about as a result of careful research, brand development, testing various messages, offers and venues within an overall strategically planned action blueprint.
Specifically, from a cursory review of your metadata, you could use better tags to funnel in more organically driven online searches for your type of product. Even though there is still a significant amount of older folks who are not using the internet to research treatment for their arthritis ailments, your company can strengthen your connection outreach and sales by deploying a number of professionally managed promotional efforts.
Best first steps would be to research where your target markets are, within various high-traffic online and print health and wellness portals. An overall strategic action plan should then be developed, containing integrated promotional campaigns that include a mix of PR, PPC, SEO, social networking, blogging, videos, online advertising and targeted direct mail, specific to the geographic footprint you want to sell to.
Photo by mediabistro.
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Me on January 23rd, 2010 10:36 am
Good points, I think I will definitely subscribe! I’ll go and read some more! What do you see the future of this being?
Julie from ProvencePost.com on January 23rd, 2010 9:19 pm
Hi, can anyone tell me what metadata is and how I “use better tags” to funnel in more organically driven online searches? Can anyone give me an example? Is metadata something I actually put into my website’s HTML code? I’d appreciate any simple starter input on this. Thank you!
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