Business Opportunities Weblog

January 24, 2010 by Rich Whittle | 2 Comments

Lewis Evans over at Bloggertone has an interesting take on creativity.

When times are hard and money is tight, I hear this often. The belt-tightening process seems to automatically result in ditching the creative. It’s ironic, because when anyone starts a new business, it surely springs from a creative inspiration. So, why is it that the very thing that inspired the whole thing is seen as expendable?

I think it all stems from one simple fact that we really need to change if we are to move forward, pull ourselves out of recession and achieve a stable and abundant state: it’s simply that we are taught what to think, not how to think.

We are not taught to be creative. A cynic might say that this is intentional, as it helps maintain control and order if common beliefs are developed that serve the purposes of those dishing them out…
Common beliefs are convenient, and they help things run smoothly. This is true in business, as well, of course. This is what corporate culture, corporate image and identity, advertising and PR are all about, and it can help a company become successful.

So it is to be expected, then, that we often have an uneasy relationship with creativity. Faced with a creative person, business executives sometimes don’t know how to deal with this uneasiness and may criticize or put down creative ideas without appreciating their potential or seriously considering them at all.

Continue Reading: “Don’t Talk To Me About Creativity, I’ve Got A Biz To Run”

Photo by Strip Creator.

In Uncategorized | 2 Comments
Tags: Creativity, Small Biz, Strategy