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Niche Biz: Atlanta Insurance Live
Insurance may not be the most exciting field, but opportunities abound for businesses owners willing to break away from the traditional corporate model and add their own spin, according to a story at Inc.com.
That’s exactly what Chris Jordan did last March when he left his corporate insurance sales job and founded Atlanta Insurance Live, a home-based sole proprietorship that is built on the premise of interacting with clients virtually.
Jordan maintains a video blog about insurance issues and chats live with customers through his website. He employs a casual style and remains transparent about his home-based status — as a new way to market his business and dispel the stigma of stuffy insurance agents in suits and ties, in order to attract a younger demographic.
So far, it seems to be working, with a steadily growing customer base.
Photo by Inc..
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RedHotFranchises on January 29th, 2010 3:26 am
More people from many different industries have realised the power of going live on the web to market their business, which can translate into more sales, thus increasing the amount of value you can create through scalability.
Ola Towoba on January 29th, 2010 3:27 am
One can actually develop a good customer base without necessarily meeting the customers on a one on one basis. This is a good idea.
In Demand Careers on February 1st, 2010 8:32 pm
I think that’s awesome i am an insurance agent and would love to stay home and work over a pc rather then the old fashion way of going to the customers home and that way avoiding those dreadful no shows!
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