Living With Chains

Wall Street Journal:

There are entrepreneurs. And there are franchisees. And they aren’t necessarily the same thing.

The most obvious difference: People who buy into a franchise play by somebody else’s rules to reduce their risks and boost the chances of success. But entrepreneurs often thrive on risk and want to chart their own course to success or failure.

These days, of course, franchising no doubt looks alluring to entrepreneurs who like the idea of reducing their risks by following a path others have already forged. But do they know what they are getting into? Are they prepared to deal with the restrictions of a franchise? Read on…

Photo: Randy Simonian.

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