Daily Chronicle:
Meat sizzles on the grill outside. Beer bottles rhythmically hiss and pop open. A football discussion ensues.
The consensus was that the Saints deserved to win the Super Bowl, but that the Colts would almost certainly emerge victorious. One of the men, beer in hand, predicted a score of 137-3.
It was Saturday night in Spiro Mack’s living room in Bozeman, and there wasn’t a single bag of fat-free potato chips, in accordance with article 3 of the laws taped to the front door.
Those are “man laws,” and they’re written by Nick Beste, the 22-year-old founder of Man Cave Worldwide, a successful new company out of Minneapolis.
For a “meating,” advisers gather a handful of men in their home, or man cave. The advisor grills meats and demonstrates the products, and makes a commission on the merchandise he sells.
If an advisor sells over $1,000 worth of merchandise at a single “meating,” he is awarded “The Golden Mug,” a symbol of masculine prestige among the Man Cave ranks.
There is little up front cost to the adviser, and they receive discounts on all of the products. The only stipulation is that they must sell at least $99 worth of merchandise every month. “We’re going to be bigger than Mary Kay,” said the ambitious Beste. “The opportunity’s there for us to secure an untapped market.”
Logo from ManCave