Business Opportunities Weblog

February 17, 2010 by Rich Whittle | 2 Comments

The Star Tribune‘s Neal St. Anthony writes in his column that after Sarah Dillon sold about 2,000 of her “GoGirls” every day of last summer’s Minnesota State Fair, a friend offered that Dillon was a threat to become the “Betty Crocker of the ‘pee business.’”

That remains to be seen.

To be sure, Dillon, who two years ago was an at-home mom and part-time market researcher, is building a business that she expects will sell 1 million of the urination devices to female customers this year who want to avoid dirty toilet seats and squatting in the woods.

“Men have been able to use the world as their bathroom,” quipped Dillon. “Today’s active women go off to war, deer hunting, fishing, running and bicycling, but when we go to the bathroom we have to undress. I mean, who really wants to drop their pants in a Porta-Potty?

“A GoGirl enables a woman to stand up and to be as discreet as a man.”

A GoGirl is a reusable, soft-silicone device with a short funnel that, after a little practice for most women, seals to their body and enables them to pee without sitting or squatting.

The GoGirl, which sells for between $8 and $10, comes rolled — along with tissue and a bag — in a small tube slightly larger than a glue stick. It fits easily in a purse or jacket.

Dillon launched the product just 13 months ago at the annual Women’s Expo at the Minneapolis Convention Center.

Photo by GoGirl

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Tags: Privacy, Products, Women