If you’ve been waiting for a man-friendly version of Spanx, those butt lifting pantyhose products that women love, your time has finally come. According to NY Daily News, the new Spanx For Men will be released on March 15th at Neiman Marcus. While this product won’t lift your posterior, it will give your pecks a boost.
Constructed of Egyptian cotton, the shirts are 19% spandex and appear just like regular t-shirts. They’re priced much higher, however – between $55 and $58.
“We wanted it to be a shirt for guys who wouldn’t normally wear shape wear, so they would try it and think ‘Oh, this is designed better’” than regular T-shirts, Spanx founder Sara Blakely told the Wall Street Journal.
Blakely said when she first got requests for such items several years ago she thought it was a joke, but soon acknowledged that demand for male shapewear had become “a movement.” She got to work testing out prototypes on male members of her family. They rejected one style that had a seam across the chest and a central compression panel because they felt its intent was too obvious.
“I kept hearing, ‘We just want it to look normal,’” she told the Journal.
Blakely claims the response has been so strong so far, she’s already cooking up her next product for men: underwear that compresses the bottom.
Image from Spanx