Baja Fresh Goes Green In 2010

QSR magazine:

Baja Fresh Mexican Grill, the fast-casual fresh Mexican chain, is excited to announce their 2010 “Earth Fresh” initiative. Beginning in December of 2009 Baja Fresh introduced Recycled Napkins, Recycled Paper Bags, Recyclable Burrito Wrapping Paper, and Biodegradable Plates in eight restaurants, including their Cypress, Westlake Village, Simi Valley, Beverly Hills, Tustin Marketplace, South Irvine, and Lakewood, California locations. Understanding the current environmental climate and consumers’ desire to preserve resources, Baja Fresh President Charles Rink confirmed “the chain is taking a more aggressive approach towards educating customers about the importance of recycling and preservation of natural resources, while maintaining the integrity and quality of the products in which we serve our food.”

All Baja Fresh paper bags in the aforementioned restaurants now contain a minimum of 40% postconsumer material derived from newspaper, magazines, pressroom trimmings, shavings, and overs, as well as sorted residential mixed waste papers. Papers utilized are not made with processed chlorine or its derivatives, and converted papers are FDA compliant.


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