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Test Marketing Inventions Effectively
Jim Lowrance at Suite101.com says test marketing a new product-invention not only gives potential buyers the opportunity to see how much demand there is for a product, but also gives the inventor the opportunity to determine how much further time and investment an invention merits.
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inventionpartner on February 22nd, 2010 6:20 am
Great advise. Lack of testing and evaluation of ideas is in my opinion one of the main reasons many inventions fail.
A few other options for testing the waters on new product inventions are:
1) Selling the inventions from a website. Build the site and drive sales to it and gauge the interest level before committing to purchasing too much inventory.
2) Placing a classified ad in targeted niche magazine. You could have customers call a phone number or send them to a website.
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