Stores Within Supermarkets Becoming More Popular

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In an effort to capitalize on consumers’ desire for one-stop shopping, non-retail businesses are increasingly opting to open offices inside supermarkets. In the past few months, the AAA Northern California, Nevada and Utah (AAA NCNU) opened six AAA Express stores inside Lucky Supermarkets in Northern California. Meanwhile, on the Eastern Seaboard, real estate brokerage RE/MAX of New England has signed a five-year exclusive contract with Stop & Shop Supermarkets to open mini offices inside the grocer’s stores in Connecticut, Massachusetts, Rhode Island and New Hampshire.

The strategy is not entirely new—many banks already operate mini branches inside supermarket chains and AAA itself has long held regular store locations at retail centers, says Ahmad Mohazab, principal architect with TECTA Associates, a San Francisco-based architecture firm that’s handling the AAA assignment. But with this new generation of stores the organization is trying to be more aggressive about grabbing consumers’ attention, he explains.

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