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Improve Your Site’s Search Engine Optimization
Search engine optimization can raise your website’s profile, delivering more traffic, more customers, and bigger revenues. Inc.com shows you how to make the most of this essential marketing tool.
1. Give stuff away. Does your company offer free samples of its product? Do you have any handy applications or an ebook you can let site visitors download for free? There are few more effective ways to get people to link to your site than to offer something for nothing.
2. Share useful information. Links are commonly used to share information, so putting useful information on your site, such as articles or how-to guides will help draw links.
3. Connect with your community. This can be either your geographic community or a community based on your industry. Sponsoring an event at a local charity, interviewing an industry expert and posting the interview on your site or writing articles and blog entries for others to post can all bring inbound links.
4. Reach out to the blogosphere. Bloggers are always looking for new ideas, new websites to link to, and new products to write about, and they can be a great source of link love.
5. Use good old-fashioned PR. Getting mentioned in the press is good for your company in many different ways, and one of them is that online publications may include links to your site or your information if your company is mentioned in an article.
Photo by Google.
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wetiwyn99 on March 1st, 2010 10:00 pm
Thank you for giving such an informative website. This weblog happens to be not just knowledgeable but also be very imaginative too.I will keep coming back !!
Dawid on March 2nd, 2010 4:28 am
Nice Post , at this same time I recommended free ebook about Search Engine Optimization Here is direct link http://bit.ly/bNDvE9 the original link is big this is url shortener
addamnew on March 2nd, 2010 10:38 am
This are simple but nice steps to follow. This helps a lot in improving your SEO.
Jenn Furr on March 2nd, 2010 12:22 pm
Good luck with #5. I found that “good old-fashioned PR” was a waste of significant money. With the intent of getting press coverage, we delivered free products and a meticulous press package to every applicable news organization, magazine, and blogger with no response. In talking to the local media, newspapers are flooded with stories like ours, and their human resources are slashed. I’d love to hear ideas of what really works. Thanks Dane for your great site! Jenn
Matt on March 3rd, 2010 10:35 am
Rich, this is a good place to start. Some other low hanging fruit for a small business:
1. Make sure you are not missing meta titles and descriptions that accurately reflect your content.
2. If you are local, use services like Google Local to reach out to targeted searchers.
3. Promote offers on social networks like Facebook and Twitter.
-Building a tool to help small businesses find opportunities like this. Check it out: http://www.cluepad.com
zaira on December 16th, 2010 11:57 pm
Good Post. Its amazing that how simple some of these thing are. Often the simple and basic tips are the most important. One word of caution though. Don’t write for Search engines or SEO, but for users. If we write for our readers and also keep these simple tips in mind, our users and readers will have a ball, and so will the search engines.
Good stuff!
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