Franchising could help promote the fortunes of family-run businesses in the region during the economic downturn, experts and industry officials have said.
Franchising has a long history in the region, with many GCC family businesses thriving on the business practice.
Over 60 franchise businesses from various sectors are trying to sell their brand names at the Franchising Middle East exhibition that started yesterday and ends tomorrow.
The exhibition is being held at the Dubai International Exhibition Centre.
One of the companies making its debut is David Reid Homes, a custom home construction company which has operations in New Zealand, Australia, the United Kingdom, Ireland and the United States. More.
Photo: Megan Hirons Mahon / Gulf News.