On the heels of its successful 2009 campaign, CUTCO Cutlery Corp. has announced it will recommit to the American Heart Association’s Go Red For Women® movement for another year.
In the last year, CUTCO donated more than $200,000 to the cause, topping its initial goal of $100,000. The money was raised through a $75,000 corporate donation and more than $125,000 from a donation of 10 percent from the sales of exclusive four-piece red table knife sets and red super shears (kitchen shears).
Since February 2007, the kitchen cutlery company has donated more than $474,000 to Go Red For Women.
“We believe in this cause,” said Steve Pokrzyk, director of marketing for Vector Marketing, the exclusive marketer of CUTCO Cutlery. “Heart disease is the number one killer of women, but is largely preventable and Go Red For Women has made great strides in getting women to think about prevention.”
To help the American Heart Association continue its fight against heart disease, and help raise awareness of the number one killer of women, CUTCO is now extending its commitment to support Go Red For Women through Feb. 28, 2011.
From March 1, 2010, to Feb. 28, 2011, CUTCO will donate a minimum of $100,000 to the cause through a $75,000 corporate donation, plus continued contributions of 10 percent of the sales of four-piece red table knife sets and red kitchen shears.
Logo from Cutco