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Marketing Manager Turned Jeweler
Laura Heiden was working as a marketing manager when she stumbled upon jewelry as a creative outlet, reports Postbulletin.com.
Last year, the 33-year-old’s infatuation with jewelry lead her to Revere Academy of Jewelry Arts in San Francisco, where she enrolled in two, intensive two-month programs in goldsmithing and stone setting.
While in San Francisco, Heiden realized that she wanted to open her own studio, but her work requires the use of a torch. She knew she couldn’t work on her jewelry in her St. Paul condominium, so she started looking elsewhere.
Luck struck when her brother, Tony Heiden, a Pioneer seed dealer in Rushford, offered to let her use part of his building.
She took him up on his offer and opened Fence Studio in December.
Photo from Fence Studio
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Jaclyn Wells on March 4th, 2010 12:33 pm
I hear about so many people making profits by making and selling their own jewelry. I never knew how big this market was. I mean yes, everyone jewelry…but i know a lot of people that are skeptical about buying “home made” jewelry from people they know, i’ve heard so many people say it makes them worry that since it’s home made it will be cheap and break easily.
Jen on March 14th, 2010 6:25 am
I’m not surprised when I see mumpreneurs (as we spell it in Australia) in action. Working mums have great insights into markets gaps and my experience of running my own business while raising my small son has been that when you’re not chained to the computer all day (because you can’t be – there’s so much else to do!) there is plenty of time for thinking and strategising. This makes the time I do spend at the computer (my main distribution channel and where I capture my blogs and book content) so much more effective. Good on all the mums for giving it a go… and I hope we’ll continue to see the rise of mumpreneurs into the future leaders of our businesses and communities.
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