To Keep Guests, Fast Food Loses The Fiberglass Decor
Brandweek Magazine: With its slate floors and subdued lighting, Arne Jacobsen-inspired egg-chairs and printed wall panels by French architect Philippe Avanzi, a certain lunch spot in Manhattan’s uber-hip Chelsea district fits right in with the nearby boutiques and art galleries. Less predictable is the place’s name: McDonald’s. Late last year, the franchisee Paul Hendel became […]
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