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The Artful Entrepreneur
Anthony Ghattas has the life that many dream about; great wine, beautiful art, and friends in high places, reports The Sydney Morning Herald.
In only six years, this serial entrepreneur has managed to build up a successful lifestyle brand United Lifestyle Group – including two galleries in Perth and Sydney and a burgeoning wine group – at a time when many galleries and wine outfits have crumbled under the financial pressure.
However, his business wasn’t without casualty. When the GFC hit, his horse breeding business bit the dust; fortunately, the wine business sailed forth with a 42 per cent growth in revenue in 2009, given that people were prepared to buy more wine, and eat out less.
“We still went through our ups and downs too; the uncertainty was hard,” Mr Ghattas said.
Back in growth mode, Ghattas has recently linked up with another young gun – Sam Kennard – of the Kennard Storage family, to launch a bespoke cellaring business in which the Kennards clients access wine advice and winemakers while Ghattas hopes his clients get a good deal on expanding or starting a cellar.
United Wines recently ran a wine treasure hunt with winemakers at one of the Sydney Kennard sites, and plans to unfold the event in 12 Kennard locations through the year.
“Sam and I are of the same spirit, and roughly the same age,” Mr Ghattas said.
“Kennards is a big business, still a family run business…and of course, I’m after a good deal on storage; he’s probably the same when it comes to wine and art.”
Photo by paulaloe
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Woody Panele on July 16th, 2011 9:25 am
A win treasure hunt sounds like an ideal event. Living in South Africa and having access to some excellent wine options, this may be the type of marketing tactic that could be used to promote our own business. Great stuff.
Woody Panele
Mediation Guide on July 16th, 2011 12:31 pm
The cellaring business can be challenging, but if you have the right partnerships in place, it can be a real gold mine. Also love the wine hunt idea.
Jean Smith
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