For most people, network marketing/party plan selling conjures images of Avon ladies, Fuller Brushes, and perhaps Tahitian Noni Juice.
Now Man Cave wants to replace that stereotype with grilling, beer, and poker.
According to a 2008 survey conducted by the Direct Selling Association, women comprise 86.4% of all people engaged in direct selling.
But with recession-related job losses hitting men hardest, Man Cave is hoping that the combination of an income opportunity, male camraderie, and premium buffalo patties can lure men into a field that has traditionally been dominated by women.
University of Minnesota student Nick Beste, 22, started the company and projects $11 million in sales this year with 421 “advisors.” Beste said in an e-mail exchange with WalletPop that they “work our asses off to convince men that it’s cool and manly.”
Mary Kay can have its pink Cadillacs and rah-rah meetings. Man Cave looks to market itself with an exaggerated — and perhaps terrifying — masculinity.
Logo from ManCave