Entrepreneur Is Concocting Her Own Food Creations

Needless to say, after 26 years working in the food industry Karen Swisher knew what tasted good and what did not. During that time she created interesting foods, such as microwavable English muffins, low-fat donuts and host of other products, many of which has been sold through companies like Carnation/Nestle and Jenny Craig, reports SGVTribune.com.

But her latest venture – Sierra Madre Grocery Co. – is all her own.

“After pursuing my passion for creative food development for nearly three decades on behalf of some of the industry’s most respected brands, I’m excited to have a collection of products I can truly call my own,” the 49-year-old entrepreneur said.

Sierra Madre Grocery Co.’s initial product line features roasted garlic olive bruschetta salsa, black bean and corn bruschetta salsa, and sierra seasoning. Upcoming introductions include fruit and fire bruschetta salsa with mango, peach, pineapple, garlic and cilantro; caramelized onions and roasted garlic bruschetta; herb and olive crisps; and a sweet and savory snack mix.

Swisher said she gets her inspiration from a variety of sources – sources that prompt her to visualize, test and create new products.

“I do a lot of looking around,” she said. “I eat at restaurants, flip through magazines and then go to the lab and starting tinkering around.”

Logo from Sierra Madre Grocery Co.

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